For The One Club’s Young Ones brief competition, we were tasked with creating a provocative campaign for Sunsilk, a women’s haircare brand. After being under the radar for the past decade, Sunsilk wanted to reintroduce themselves to the world, with a new look and new meaning. Here’s what we cooked up:

When facing injustice, women turn to each other. That’s why Sunsilk created Spark—an app where women connect, share, and spark change. Powered by real-time data, Spark targets conversations to where they’re needed most—because change starts with dialogue. To get people talking, we’re pointing out problems where they’re prominent, creating a bounce back movement for women across the world.