EXTRA
Go for Gold™
Almost all Americans are familiar with Extra Gum. Unwrapping an iconic silver Extra wrapper means great flavor is just a few chews away.
During the Olympics, however, silver means second place. This campaign will remind consumers Extra is #1 by rallying around American athletes during the Olympic season.
Every two years, Extra will turn its normal silver foil gold.
#GOFORGOLD SWEEPSTAKES
We are sending lucky winners across the United States to the Olympics, all expenses paid!
Extra.com/gold
Introducing Extra’s Gold dashboard to keep you updated on all things gold during the Olympics.
Unwrapped
Every athlete’s journey is unique, shaped by the trials, triumphs, and the communities that supported them along the way. Behind every gold medal is a story of dedication, perseverance, and a hometown that fostered their dreams. That’s why we’re bringing those who’ve reached the pinnacle of success—our gold medalists—back to where it all began. We’re celebrating not just their victory on the world stage but the local fields, gyms, pools, and tracks where they first became champions. Together, we’ll honor the coaches, families, and hometown heroes who motivated them, reminding everyone that greatness often starts right at home.
